• You can’t reach targeted viewers.
• Reaches a smaller number of people.
• Cannot keep track Of several folks viewing Ads and time spent viewing the Advertisement.
So, platforms like Facebook, Instagram lets servingmuch targeted advertisements. Like you may target people based on their age, sex, city, mobile phones they’re using etc.. Additionally digital marketing is less costly than traditional advertising and has higher flexibility.
Types of electronic marketing
• Television advertising: -It reaches people faster than newspapers and radio but it Is often pricey.
• Content advertising: -Focuses On creating and distributing content for a target audience. Example-Blog posts
• Search engine optimization (Search Engine Optimization ):-Optimizing articles in a way that seems one of the first Results when you are using any search engineoptimization.
• Search Engine Marketing(SMM):-It is the marketing of a website That’s done by Running some ads on a different platform such as on a different site that has a lot of traffic from that we could divert the traffic to our website.
The product can be advertised to a significant amount of individuals. Marketing can also be achieved to targeted viewers.
• Email Marketing: -It is the use of Email to promote one’s products or services.
Steps for digital marketing
• Developing a mission
• Analyzing situation
• Marketing strategy
• Implementation and control
Digital marketing firms have changed the way the market used to work. It’s Becoming popular as a source of earnings among the youths. It has produced a revolution that is never going to end.